In early 2019, B&T teamed up with research experts Honeycomb Strategy to survey over 600 Australian respondents working in brand, media, marketing, technology and agency roles.
We set out to explore:
- What is the gender pay gap for media agencies vs creative agencies vs brands vs media owners?
- What do the senior leadership teams look like in these businesses?
- Does discrimination exist in the industry?
- What could be holding minority groups back?