Jo Gaines has been named Asana’s new head of enterprise APAC to help the business scale its enterprise-level operations in the region.
Gaines had previously been the VP of retail and consumer goods at APAC. She joined Asana last month after leaving Salesforce in May. She will be responsible for building out the company’s enterprise go-to-market strategy.
“It’s [about] building out this go-to-market for across everything, marketing, customer success, sales, and what it all needs to look like for us to be able to deliver on the promise,” she explained to Digital Nation.
“Our enterprise models are working well in places like Japan and Europe right across the world. So here it’s a bit more nascent.”
Over the next year, Gaines said that Asana was focused on education and awareness of its business and products.
“How do we make sure that people know who we are, what we do, how we can help and who we’re working with,” she said.
“We’re going to get customers telling our story because ultimately, that’s who other customers want to listen to. They don’t they don’t necessarily want to listen to me. They want to hear from who else is using it and how they are using it.”
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