Australian women are over-reliant on social media to get news about the world they live in, according to new research.
A study from the University of Canberra’s News and Media Research Centre(N&MRC) showed that Australian women are increasingly apathetic towards mainstream news brands and are finding their news through social media.
In fact, 59 per cent of Gen Z women in Australia use social media to get news — 12 percentage points higher than the global average for this cohort (47 per cent), with one in four Australian Gen Z women using TikTok as a source of news.
“The report points to a significant deficit in the types and topics of news that Australian female audiences are seeking in news media,” said Lead researcher Dr Jee Young Lee.
“We’re seeing more and more women, especially among the younger cohorts, switching off mainstream news and turning to alternative sources of information such as social media platforms.
“News plays a vital role in fostering national identity, building social cohesion, and informing voters, so without news that speaks to them, there is a risk that women and minorities could become further disenfranchised from mainstream social and political debates.”
What’s more, news avoidance is particularly high among Australian women with 72 per cent of women avoiding news, compared to 67 per cent of men.
“These gaps in news consumption suggest that mainstream news may not be providing what women want,” Dr Lee said. “This may be due to a lack of relevance and poor representation of issues women care about.”
However, relying on social media for news is far from good — especially considering the dire state that X has been in since Elon Musk took over.
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