Research technology provider Cint has appointed Bella Tao as the head of sales for Australia and New Zealand.
The firm said that Tao’s extensive background in insight and campaign effectiveness measurement, business development, SaaS, and brand growth, she brings a wealth of knowledge to drive Cint’s growth and success in the market.
Tao’s professional journey began as a researcher in Hong Kong, leading her to become an integral part of the digital media research team at Kantar. Over the years, she has honed her skills in sales strategy, client management, and revenue growth, holding key positions at renowned companies such as Kantar, Dynata, and TikTok. During her time at TikTok, Tao played a pivotal role in driving and implementing learning agendas for agencies and clients, further solidifying her expertise in the industry.
“Joining Cint and bringing my expertise to this dynamic team is truly exciting,” said Tao.
“After almost a decade of experience in the market research and data industry, I am very excited to collaborate and drive growth as we expand our offerings in Australia and New Zealand.”
As the head of sales, ANZ, Tao will lead Cint’s Business Development team, focusing on unlocking new verticals for both the core business and the new data solutions offerings. Her strategic consulting expertise will play a crucial role in enhancing Cint’s position in the market. Tao will report to Jessica Murdoch, senior vice president of ANZ sales and customer success for Cint, showcasing her strong leadership capabilities and commitment to driving success.
Cint’s growth in the ANZ region has been remarkable, with double-digit growth exceeding 20 per cent in each of the past three years. This success highlights the benefits that Cint provides to its customers through digital transformation, quality and the scale required for digital insights. The introduction of Data Licensing will further amplify Cint’s offerings, allowing access to digital audiences and enhancing the value provided to clients.
“We are delighted to welcome Bella to Cint. Her wealth of experience and proven track record in sales strategy and revenue growth will be instrumental in driving our continued expansion,” said Karine Parsy, EVP APAC at Cint.
“Bella’s leadership and expertise align perfectly with our goals, and we are confident that she will contribute significantly to our growth journey.”
Tao’s addition to Cint’s team marks an exciting chapter for the company as it continues to lead in the research technology and data solutions space. Her dedication and determination, combined with Cint’s innovative offerings, are poised to make a significant impact on the industry.
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