Collabosaurus Acquired In A Rare Female-led Tech Exit

Collabosaurus Acquired In A Rare Female-led Tech Exit



Collabosaurus, brand collaboration platform, has been acquired by marketing agency leader, Lauren Swidenbank.

Lead image: L to R: Lauren Swidenbank and Jessica Ruhfus

Having been founded and bootstrapped by Jessica Ruhfus, the acquisition symbolises a significant stride in promoting female leadership within the tech sector, where all-female founder exits account for only 0.8 per cent of total exit value.

Collabosaurus has experienced impressive growth, averaging +84 per cent each year since it was founded in 2015. It now boasts over 10,700 brands including ASOS, Marks & Spencer, Walmart, Cointreau, and Microsoft. The platform has demonstrated a remarkable profit margin of 46.8 per cent, ultimately attracting Swidenbank to the acquisition prospect.

“I’m excited about the scalability and potential of Collabosaurus, and was impressed by the platform’s unique model fostering win/win marketing collaborations, amidst rising saturation and an uncertain economy. I will be focused on leveraging my background in performance marketing to continue the growth trajectory of the brand and enhance Collabosaurus’ market presence,” said Swidenbank.

Collabosaurus is a tech platform that match-makes brands for clever marketing collaborations, offering a unique and cost-effective solution for businesses seeking to expand their reach and impact.

Both award-winning in their fields, Swidenbank and Ruhfus realised a fantastic opportunity to scale Collabosaurus further, particularly in the luxury brand space and overseas.

“The organic and swift acquisition process began over dinner. We both had a shared vision for the future of the brand, and I have full confidence that Lauren’s leadership will continue to propel Collabosaurus forward,” said Ruhfus.

Swidenbank is the CEO and Founder of Cali Social, a performance marketing agency specialising in female-first brands, and sees this acquisition as a strategic move to expand into tech and leverage Collabosaurus’s unique position in the market.

Ruhfus’ decision to sell was influenced by a desire to pursue her venture, No.2 – an ecommerce brand in the home fragrance category experiencing impressive traction.

This acquisition marks a significant step towards diversifying leadership and approaches in the tech sector.

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