Collabosaurus, brand collaboration platform, has been acquired by marketing agency leader, Lauren Swidenbank.
Lead image: L to R: Lauren Swidenbank and Jessica Ruhfus
Having been founded and bootstrapped by Jessica Ruhfus, the acquisition symbolises a significant stride in promoting female leadership within the tech sector, where all-female founder exits account for only 0.8 per cent of total exit value.
Collabosaurus has experienced impressive growth, averaging +84 per cent each year since it was founded in 2015. It now boasts over 10,700 brands including ASOS, Marks & Spencer, Walmart, Cointreau, and Microsoft. The platform has demonstrated a remarkable profit margin of 46.8 per cent, ultimately attracting Swidenbank to the acquisition prospect.
“I’m excited about the scalability and potential of Collabosaurus, and was impressed by the platform’s unique model fostering win/win marketing collaborations, amidst rising saturation and an uncertain economy. I will be focused on leveraging my background in performance marketing to continue the growth trajectory of the brand and enhance Collabosaurus’ market presence,” said Swidenbank.
Collabosaurus is a tech platform that match-makes brands for clever marketing collaborations, offering a unique and cost-effective solution for businesses seeking to expand their reach and impact.
Both award-winning in their fields, Swidenbank and Ruhfus realised a fantastic opportunity to scale Collabosaurus further, particularly in the luxury brand space and overseas.
“The organic and swift acquisition process began over dinner. We both had a shared vision for the future of the brand, and I have full confidence that Lauren’s leadership will continue to propel Collabosaurus forward,” said Ruhfus.
Swidenbank is the CEO and Founder of Cali Social, a performance marketing agency specialising in female-first brands, and sees this acquisition as a strategic move to expand into tech and leverage Collabosaurus’s unique position in the market.
Ruhfus’ decision to sell was influenced by a desire to pursue her venture, No.2 – an ecommerce brand in the home fragrance category experiencing impressive traction.
This acquisition marks a significant step towards diversifying leadership and approaches in the tech sector.
Acronis has appointed Kelly Johnson (lead image)as the new general manager for Australia and New Zealand. Johnson will lead the channel-focused business, strengthening relationships with distributors and supporting partners to meet the cybersecurity demands of modern businesses in the region. With the growing pressure on Australian businesses for cybersecurity and the drive to comply with […]
Aquent has released its 2024 Australian Salary Guide for marketing, design, and technology talent. This year, it explores how marketing, design, and technology roles are expanding, deep dives into gender pay gaps, and examines the movement of salaries year-on-year—both in growth and decline. Paired with Aquent’s 2023 Talent Insights Report, the Salary Guide helps organisations […]
The hiring market is experiencing significant change, fluctuating between a frenzied candidate-short market and a more cautious employer-driven market, according to Talent’s ‘More Than Money Salary Guide 2024’. Tech and digital salaries continue to steady out but remain strong for key skillsets such as cybersecurity and AI. The report features key salaries, roles and skills […]
While 2021’s big workplace trend was The Great Resignation, 2024’s big trend is likely to be ‘The Big Stay’ in Australia, concludes modern HR platform HiBob in its latest research of young Australians working in the tech sector. The combination of decreasing Australian job vacancies and a remarkable increase in job satisfaction among Australia’s young tech workers in 2023 […]
Investors’ optimism that the FED would be cutting interest rates was dampened this week after better-than-expected consumer spending data. New retail data showed an increase in Americans spending in December, particularly on clothing and merchandise. The Atlanta FED also increased its expectations of annual growth in the fourth quarter of December to 2.4 per cent […]