Google Adds Conversational AI To Google Ads

Google Adds Conversational AI To Google Ads

Google has started bringing conversational AI experiences to its Google Ads platform, offering marketers the ability to create campaigns more quickly and easily with conversational prompts.

Beta access to the conversational experience in Google Ads is now available to English-language advertisers in the US and UK. It will begin rolling out globally to all English-language advertisers over the next few weeks.

The conversational experience workflow is designed to help marketers build campaigns through a chat-based experience. In theory, all they need is a website URL and Google AI will start creating optimised search campaigns with relevant ad content including creative and keywords.

“As Search becomes more visual, we’ve heard advertisers tell us that it can be challenging to create compelling images that drive performance. That’s why we designed the conversational experience to suggest images tailored to your campaign using generative AI and images from your landing page. This capability will be added over the coming months. Advertisers approve assets — including images — before the campaign goes live,” said Shashi Thakur, VP & GM of Google Ads in a blog post.

“All images created with generative AI in Google Ads, including the conversational experience, will be identified as such. We’re using SynthID to invisibly watermark these images and they will include open standard metadata to indicate the image was generated by AI”.

Advertisers will still have the ability to approve everything before campaigns launch.

Google said that, during tests it “observed that it helps [marketers] build higher quality Search campaigns with less effort”.

“I found the conversational experience very easy to use. It helped me create even more high-quality ads with ‘Good’ or ‘Excellent’ Ad Strength, which has further improved the performance of my campaigns,” said Tom Foster, paid search manager at Page1.

Google has been adding AI smarts to its suite of tools for a while now. In October, it brought AI creation to Demand Gen Ads and ad creatives.

Latest News

Women Paving the Path In Tech & Loyalty Share Key Insights
  • Technology

Women Paving the Path In Tech & Loyalty Share Key Insights

In the ever-evolving landscape of technology and loyalty, women are not just breaking barriers but reshaping the future. As we celebrate International Women’s Day and rally behind the theme of investing in women to accelerate progress, we made a conscious choice to forego the statistics that underscore the ongoing journey towards true gender parity. Instead, […]

Empowering Change: Women Leading The Generative AI Revolution In Marketing For International Women’s Day
  • Marketing

Empowering Change: Women Leading The Generative AI Revolution In Marketing For International Women’s Day

The theme for this year’s International Women’s Day, “Inspire Inclusion”, establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of marketing, where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening, and now, Generative AI is quickly ushering in a new era of […]

Stevie-Ann Dovico Moves From NAB To Beyond Bank
  • Fintech

Stevie-Ann Dovico Moves From NAB To Beyond Bank

Stevie-Ann Dovico (lead image), has made the shift to customer-owned, Beyond Bank as its new chief information officer. The announcement came via Linkedin with happy to share that she is “ready to create real impact for and with our people, customers and communities” in her new role. Dovico replaces Fiona Floyd, who left the role […]

Redefining Tech Leadership: Deputy’s C-Suite Now 80% Women
  • Technology

Redefining Tech Leadership: Deputy’s C-Suite Now 80% Women

Deputy, the leading global people platform for hourly work, has announced the appointment of Sejal Patel Daswani (lead image) as its new chief people officer, resulting in a shift in the composition of its senior leadership, with women now making up 80% of the company’s C-Suite. Daswani has led people functions at every stage and […]

Acronis Names Cybersecurity Channel Veteran Kelly Johnson As General Manager For Australia & New Zealand
  • Technology

Acronis Names Cybersecurity Channel Veteran Kelly Johnson As General Manager For Australia & New Zealand

Acronis has appointed Kelly Johnson (lead image)as the new general manager for Australia and New Zealand. Johnson will lead the channel-focused business, strengthening relationships with distributors and supporting partners to meet the cybersecurity demands of modern businesses in the region. With the growing pressure on Australian businesses for cybersecurity and the drive to comply with […]

Aquent Salary Guide Reveals The Gender Pay Gap Persists In Marketing, Design & Technology Fields
  • Marketing
  • Technology

Aquent Salary Guide Reveals The Gender Pay Gap Persists In Marketing, Design & Technology Fields

Aquent has released its 2024 Australian Salary Guide for marketing, design, and technology talent. This year, it explores how marketing, design, and technology roles are expanding, deep dives into gender pay gaps, and examines the movement of salaries year-on-year—both in growth and decline. Paired with Aquent’s 2023 Talent Insights Report, the Salary Guide helps organisations […]

Tech Salaries Continue To Steady Out As Businesses Remain Cautious
  • Technology

Tech Salaries Continue To Steady Out As Businesses Remain Cautious

The hiring market is experiencing significant change, fluctuating between a frenzied candidate-short market and a more cautious employer-driven market, according to Talent’s ‘More Than Money Salary Guide 2024’. Tech and digital salaries continue to steady out but remain strong for key skillsets such as cybersecurity and AI. The report features key salaries, roles and skills […]

Surging Job Satisfaction For Australia’s Young Tech Workers Amid Labour Market Cooling
  • Technology

Surging Job Satisfaction For Australia’s Young Tech Workers Amid Labour Market Cooling

While 2021’s big workplace trend was The Great Resignation, 2024’s big trend is likely to be ‘The Big Stay’ in Australia, concludes modern HR platform HiBob in its latest research of young Australians working in the tech sector. The combination of decreasing Australian job vacancies and a remarkable increase in job satisfaction among Australia’s young tech workers in 2023 […]