Google is set to cut “a few hundred roles globally” across its ad sales team as it shifts its focus from large clients to deeper support and tech usage for small- to medium-sized businesses.
A memo from Philipp Schindler, Google’s chief business officer seen by Business Insider, said that a “substantial channel shift” was coming and the company would be “regularly adjusting organisational structures based on customer needs, the overall market environment and available resourcing”.
These changes apparently necessitated the culling of “several hundred jobs”. As yet, it is unclear how many roles will be affected in Australia — or any country for that matter.
However, WLT understands that the roles will affect those working in Google’s Large Customers Sales (LCS) team and the rump of ad sales staff remaining will be spread more thinly across more accounts. Rather than focusing on the biggest businesses in the world, Google is shifting its focus to service small- to medium-sized clients.
The Google Customer Solutions (GCS) team, which makes up the remainder of Google’s ad sales, is set to grow, however, given that it is equipped to handle performance-oriented clients. This team also makes significant use of Google’s AI smarts to deliver sales experiences across the customer journey.
“Every year we go through a rigorous process to structure our team to provide the best service to our Ads customers,” said a Google spokesperson.
“We map customers to the right specialist teams and sales channels to meet their service needs. As part of this, a few hundred roles globally are being eliminated and impacted employees will be able to apply for open roles on the team or elsewhere at Google”.
Google recently culled more than 1,000 roles across the division that houses the Pixel, Fitbit and NEst teams. The Alphabet Workers Union (AWU) — Alphabet being Google’s parent company — called the redundancies “unnecessary”.
“These firings are coming less than a year after Alphabet laid off 12,000 of our coworkers in 2023, and the terms of severance have only gotten worse. These layoffs are unnecessary and counterproductive. Alphabet says it is doing layoffs in the interest of efficiency, but we know the truth, because we see the real impacts,” said AWU president and Google software engineer Parul Koul.
“The layoffs introduce chaos and instability into the workplace and force workers to make do with less. The real reason for them is simple: corporate greed. In the last year, the company earned tens of billions in profit, held over $100 billion ($AU1.52 billion) in cash reserves, and raised its stock by 40 per cent. Executive pay has gone untouched, all while thousands of our coworkers have had their lives turned upside down and those that remain on the job work in constant anxiety that they will be next”.
Tech layoffs tend to follow periods of stock price decline and, since Christmas, Alphabet’s share price dropped some four per cent until 5 January. Since then, the share price has climbed by nearly five per cent — despite the announcement of two rounds of layoffs.
Acronis has appointed Kelly Johnson (lead image)as the new general manager for Australia and New Zealand. Johnson will lead the channel-focused business, strengthening relationships with distributors and supporting partners to meet the cybersecurity demands of modern businesses in the region. With the growing pressure on Australian businesses for cybersecurity and the drive to comply with […]
Aquent has released its 2024 Australian Salary Guide for marketing, design, and technology talent. This year, it explores how marketing, design, and technology roles are expanding, deep dives into gender pay gaps, and examines the movement of salaries year-on-year—both in growth and decline. Paired with Aquent’s 2023 Talent Insights Report, the Salary Guide helps organisations […]
The hiring market is experiencing significant change, fluctuating between a frenzied candidate-short market and a more cautious employer-driven market, according to Talent’s ‘More Than Money Salary Guide 2024’. Tech and digital salaries continue to steady out but remain strong for key skillsets such as cybersecurity and AI. The report features key salaries, roles and skills […]
While 2021’s big workplace trend was The Great Resignation, 2024’s big trend is likely to be ‘The Big Stay’ in Australia, concludes modern HR platform HiBob in its latest research of young Australians working in the tech sector. The combination of decreasing Australian job vacancies and a remarkable increase in job satisfaction among Australia’s young tech workers in 2023 […]