X will allow political advertising on its platform again, saying it wants to support “people’s right to accurate and safe political discourse.”
Twitter, as it was then, banned political advertising on the platform in 2019 following criticism of its handling of disinformation and misinformation on the platform. The same concerns were levelled at Facebook, too.
“We believe political message reach should be earned, not bought,” tweeted Jack Dorsey, Twitter’s then-chief executive, in announcing the move.
These new changes will come into force in the US first, just in time for the Presidential election and hyper-online Republican primary process.
The company said that it will launch a global advertising transparency centre in order to let everyone have a look at political posts prompted on X “in addition to robust screening processes to ensure only eligible groups and campaigns are able to advertise.”
It will also lean on its Community Notes feature to help give posts additional context and information.
X’s new political ads policy will focus on its “Freedom of Speech, Not Reach” maxim. It will add “publicly visible labels” to posts that it deems to violate its Civic Integrity Policy and let users know when their reach has been restricted.
It will also implement new policies for paid-for political promoted posts.
“This will include prohibiting the promotion of false or misleading content, including false or misleading information intended to undermine public confidence in an election, while seeking to preserve free and open political discourse,” it said.
“We’ll also provide a global advertising transparency centre so that everyone can review political posts being promoted on X, in addition to robust screening processes to ensure only eligible groups and campaigns are able to advertise.”
In its announcement of the new rules, X said that it is “currently expanding” its safety and elections teams “to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.”
This will likely be some task for CEO Linda Yaccarino, after owner and chief technology officer Elon Musk, gutted these teams when he took control of Twitter.
Talented yet vulnerable prospective candidates looking for a career in tech have recently received a boost with a Motorola Solutions Foundation Grant for Generation Australia’s Cloud Computing Bootcamp. The 16-week part-time program is designed for those unemployed, under-employed or at demonstrable risk of unemployment, including First Nations, women, neurodiverse and those from CALD backgrounds. Cloud […]
Snap Inc. has announced a host of new hires across its team in Australia, including Dina Bailey as ANZ agency lead. Lead image: L to R – Dina Bailey, Bethany Rao-Davies, Sarah Ding, Rob Fitzpatrick, Tony, Daniel King, Elise Keeling The new hires include Dina Bailey, ANZ agency lead; Daniel King, senior client partner; and […]
X, the platform formerly known as Twitter, has been kicked out of Australia’s code for managing misinformation and disinformation online due to its lack of response to user complaints during the Voice to Parliament referendum. Lead image; Linda Yaccarino, CEO, X Twitter and subsequently X, had been a signatory to the Australian Code of Practice […]