Meta Launches Verified For Business In Australia & Ad-Free Subscription In Europe

Meta Launches Verified For Business In Australia & Ad-Free Subscription In Europe



Meta has announced that it is launching a test of its Verified for Business notices in Australia.

In exchange for a $45.99 per month fee, businesses will get a verified badge confirming that the business is validated and authentic, as well as “proactive impersonation monitoring” to stop scammers trying to spoof users.

Plus, businesses will get access to support and help troubleshoot account issues.

Perhaps of greatest importance, however, is that Verified businesses will get New ways to be discovered on Meta’s platforms. For example, they will be included at or near the top of search results and as a recommended verified business to follow in the feed.

“We’ve been hearing from businesses that they’re eager to build more credibility and get greater visibility, so we’re excited to start rolling out Meta Verified for businesses in Australia, which will help people know that the businesses they’re engaging with are validated and authentic. We’ll continue to evolve what’s included in the subscriber toolkit to make sure we’re bringing the best value to businesses,” said Harry Lowes, head of SMB, Meta ANZ.

There are some striking similarities between Meta’s new Verified for Business labels and those introduced by Twitter under Elon Musk’s direction. However, a Meta spokesperson told B&T that these similarities were entirely coincidental.

“Subscription-based models have been adopted and seen success across our industry and many others, not just with Twitter (Discord, YouTube, LinkedIn, Snap, etc),” they explained.

“We’ve been pleased with the growth of our initial creator bundle and are confident in the value we are already bringing to our community with a subscription offering. We think our expansion to businesses will bring a unique value to the market, initially focused on helping small businesses access new ways to stand out and build confidence with customers on our apps – at a competitive price point”.

Yesterday, Meta also announced that would be launching a subscription plan in Europe that would remove ads across its Facebook and Instagram platforms. The changes were introduced to comply with new European regulations and apply in the EU, European Economic Area and Switzerland.

The subscription will cost €9.99 per month ($16.64) on the web or €12.99 per month ($21.64) on iOS and Android. Regardless of where a user purchases the subscription, it will be applied across all their devices. However, in March an additional fee of €6 per month ($10) on the web and €8 per month ($13.33) on iOS and Android will apply for each additional user account.

Meta’s said its introduction of the subscription — essentially opting out of targeted online advertising — balances the requirements of European regulators while giving users choice and allowing the company to continue serving users in the EU, EEA and Switzerland.

However, it appears that Meta is not especially confident in being able to recoup its losses from not being able to serve targeted ads to users. In its most recent earnings, the company’s CFO, Susan Li, wrote: “In addition, we continue to monitor the active regulatory landscape, including the increasing legal and regulatory headwinds in the EU and the US that could significantly impact our business and our financial results”.

Latest News

Women Paving the Path In Tech & Loyalty Share Key Insights
  • Technology

Women Paving the Path In Tech & Loyalty Share Key Insights

In the ever-evolving landscape of technology and loyalty, women are not just breaking barriers but reshaping the future. As we celebrate International Women’s Day and rally behind the theme of investing in women to accelerate progress, we made a conscious choice to forego the statistics that underscore the ongoing journey towards true gender parity. Instead, […]

Empowering Change: Women Leading The Generative AI Revolution In Marketing For International Women’s Day
  • Marketing

Empowering Change: Women Leading The Generative AI Revolution In Marketing For International Women’s Day

The theme for this year’s International Women’s Day, “Inspire Inclusion”, establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of marketing, where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening, and now, Generative AI is quickly ushering in a new era of […]

Stevie-Ann Dovico Moves From NAB To Beyond Bank
  • Fintech

Stevie-Ann Dovico Moves From NAB To Beyond Bank

Stevie-Ann Dovico (lead image), has made the shift to customer-owned, Beyond Bank as its new chief information officer. The announcement came via Linkedin with happy to share that she is “ready to create real impact for and with our people, customers and communities” in her new role. Dovico replaces Fiona Floyd, who left the role […]

Redefining Tech Leadership: Deputy’s C-Suite Now 80% Women
  • Technology

Redefining Tech Leadership: Deputy’s C-Suite Now 80% Women

Deputy, the leading global people platform for hourly work, has announced the appointment of Sejal Patel Daswani (lead image) as its new chief people officer, resulting in a shift in the composition of its senior leadership, with women now making up 80% of the company’s C-Suite. Daswani has led people functions at every stage and […]

Acronis Names Cybersecurity Channel Veteran Kelly Johnson As General Manager For Australia & New Zealand
  • Technology

Acronis Names Cybersecurity Channel Veteran Kelly Johnson As General Manager For Australia & New Zealand

Acronis has appointed Kelly Johnson (lead image)as the new general manager for Australia and New Zealand. Johnson will lead the channel-focused business, strengthening relationships with distributors and supporting partners to meet the cybersecurity demands of modern businesses in the region. With the growing pressure on Australian businesses for cybersecurity and the drive to comply with […]

Aquent Salary Guide Reveals The Gender Pay Gap Persists In Marketing, Design & Technology Fields
  • Marketing
  • Technology

Aquent Salary Guide Reveals The Gender Pay Gap Persists In Marketing, Design & Technology Fields

Aquent has released its 2024 Australian Salary Guide for marketing, design, and technology talent. This year, it explores how marketing, design, and technology roles are expanding, deep dives into gender pay gaps, and examines the movement of salaries year-on-year—both in growth and decline. Paired with Aquent’s 2023 Talent Insights Report, the Salary Guide helps organisations […]

Tech Salaries Continue To Steady Out As Businesses Remain Cautious
  • Technology

Tech Salaries Continue To Steady Out As Businesses Remain Cautious

The hiring market is experiencing significant change, fluctuating between a frenzied candidate-short market and a more cautious employer-driven market, according to Talent’s ‘More Than Money Salary Guide 2024’. Tech and digital salaries continue to steady out but remain strong for key skillsets such as cybersecurity and AI. The report features key salaries, roles and skills […]

Surging Job Satisfaction For Australia’s Young Tech Workers Amid Labour Market Cooling
  • Technology

Surging Job Satisfaction For Australia’s Young Tech Workers Amid Labour Market Cooling

While 2021’s big workplace trend was The Great Resignation, 2024’s big trend is likely to be ‘The Big Stay’ in Australia, concludes modern HR platform HiBob in its latest research of young Australians working in the tech sector. The combination of decreasing Australian job vacancies and a remarkable increase in job satisfaction among Australia’s young tech workers in 2023 […]