Meta Sets Out Position On Elections & Offers Economic Prediction At Davos

Meta Sets Out Position On Elections & Offers Economic Prediction At Davos

Meta’s head of global business Nicola Mendelsohn has declared there is “cautious optimism” among its adtech clients.

Speaking in an interview at the World Economic Forum in Davos Mendelsohn said that Meta’s range of AI tools had driven “a 32 per cent increase” in ROAS on average and led to a “cautious optimism in the air”.

This optimism, Mendelsohn said, extends to advertisers of all sizes.

“It doesn’t matter if you’re the world’s biggest advertiser or the world’s smallest advertiser, you still have access to the same tools. And so they’re using all of them. I mean, they’re really enjoying the Meta Advantage suite of products,” she said.

Speaking on a panel hosted by Yahoo Finance, Mendelsohn was asked by the interviewer whether Meta had been a beneficiary of advertising boycotts on Twitter/X. However, Mendelsohn, refusing to be drawn on the topic, said that “it’s about where advertisers are getting their performance. And what advertisers are telling us that they’re getting really strong performance on our platforms”.

However, she also added that we were living in uncertain times. While not traditionally good for business, Mendelsohn said that advertisers were “getting more comfortable in uncertainty”. That uncertainty extends to the US Presidential Election, with Donald Trump winning the Iowa Caucus.

“What we’re hearing from advertisers is they really want to understand what we’re doing when it comes to elections. And we’re not sitting here waiting every four years for what’s going on in American elections. Actually, we’re working on elections all over the world every year. And we’re constantly working out what our playbook is, to think about it like that. So one of the things that we will do that we do with elections all around the world is actually to set up a special unit that works on the election,” she said.

“And what you’ll see is a week before the actual election in America, we will stop any new advertising. And the reason for that is that we wouldn’t have time to go and actually check the validity of the claims being made. So we think that’s a really important thing when it comes to the election”.

Latest News

Acronis Names Cybersecurity Channel Veteran Kelly Johnson As General Manager For Australia & New Zealand
  • Technology

Acronis Names Cybersecurity Channel Veteran Kelly Johnson As General Manager For Australia & New Zealand

Acronis has appointed Kelly Johnson (lead image)as the new general manager for Australia and New Zealand. Johnson will lead the channel-focused business, strengthening relationships with distributors and supporting partners to meet the cybersecurity demands of modern businesses in the region. With the growing pressure on Australian businesses for cybersecurity and the drive to comply with […]

Aquent Salary Guide Reveals The Gender Pay Gap Persists In Marketing, Design & Technology Fields
  • Marketing
  • Technology

Aquent Salary Guide Reveals The Gender Pay Gap Persists In Marketing, Design & Technology Fields

Aquent has released its 2024 Australian Salary Guide for marketing, design, and technology talent. This year, it explores how marketing, design, and technology roles are expanding, deep dives into gender pay gaps, and examines the movement of salaries year-on-year—both in growth and decline. Paired with Aquent’s 2023 Talent Insights Report, the Salary Guide helps organisations […]

Tech Salaries Continue To Steady Out As Businesses Remain Cautious
  • Technology

Tech Salaries Continue To Steady Out As Businesses Remain Cautious

The hiring market is experiencing significant change, fluctuating between a frenzied candidate-short market and a more cautious employer-driven market, according to Talent’s ‘More Than Money Salary Guide 2024’. Tech and digital salaries continue to steady out but remain strong for key skillsets such as cybersecurity and AI. The report features key salaries, roles and skills […]

Surging Job Satisfaction For Australia’s Young Tech Workers Amid Labour Market Cooling
  • Technology

Surging Job Satisfaction For Australia’s Young Tech Workers Amid Labour Market Cooling

While 2021’s big workplace trend was The Great Resignation, 2024’s big trend is likely to be ‘The Big Stay’ in Australia, concludes modern HR platform HiBob in its latest research of young Australians working in the tech sector. The combination of decreasing Australian job vacancies and a remarkable increase in job satisfaction among Australia’s young tech workers in 2023 […]