Snap Inc. To Put AR Front & Centre At SXSW Sydney

Snap Inc. To Put AR Front & Centre At SXSW Sydney

Snap Inc. has announced it will be running Snapchat House at SXSW Sydney and inviting delegates and the wider industry to see how Augmented Reality (AR) can lead to innovative experiences.

Open from 17 October until 19 October at the Chinese Garden of Friendship Forecourt, Snapchat House will bring the magic, fun and connection of Snapchat to life through interactive experience. These include a larger-than-life AR tower and a beauty bAR where guests can get their AR make-up look recreated by a make-up artist.

Team Snap will also be running an AR workshop for creatives, hosting industry sessions for agency groups, facilitating in-depth discussions about the intersection of creativity and technology.

Alongside the Beauty bAR and AR tower, Snap will be hosting bespoke creative sessions for GroupM, IPG, PHD, OMG and more, in a purpose-built space at Snapchat House on an invite-only basis.

Tech journalist Tegan Jones is also hosting a panel featuring Jason Davey, chief experience officer at Ogilvy Australia, Yusuf Omar, co-founder of Seen.tv and Haran Ramachandran, head of creative strategy, Snap Inc. APAC, to reveal how technology is being used to amplify the most precious elements of humanity by fueling creativity, joy and self-expression. The panel will take place on 19 October, from 11am-12:00pm and is available to SXSW badge holders only.

There will also be a deep-dive into AR with an interactive, hands-on session. Expert instructors will guide guests to give them a newfound mastery of the tech. The session will run on 19 October, 1:3-2:30pm, with no badge required.

Tony Keusgen, managing director, Australia and New Zealand, Snap Inc., said:

“South by Southwest is renowned globally as the most important and exciting showcase of creativity and innovation, and we’re thrilled to be a part of the inaugural Sydney event. For our part, Snapchat House will be a place to celebrate the magic that happens when technology and creativity come together. We’re creating a space that showcases interactive AR experiences, from playful lenses to immersive beauty transformations, highlighting the fusion of technology and personal expression. We can’t wait to welcome our partners, creators, and industry friends to Snapchat House.”

Latest News

Women Paving the Path In Tech & Loyalty Share Key Insights
  • Technology

Women Paving the Path In Tech & Loyalty Share Key Insights

In the ever-evolving landscape of technology and loyalty, women are not just breaking barriers but reshaping the future. As we celebrate International Women’s Day and rally behind the theme of investing in women to accelerate progress, we made a conscious choice to forego the statistics that underscore the ongoing journey towards true gender parity. Instead, […]

Empowering Change: Women Leading The Generative AI Revolution In Marketing For International Women’s Day
  • Marketing

Empowering Change: Women Leading The Generative AI Revolution In Marketing For International Women’s Day

The theme for this year’s International Women’s Day, “Inspire Inclusion”, establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of marketing, where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening, and now, Generative AI is quickly ushering in a new era of […]

Stevie-Ann Dovico Moves From NAB To Beyond Bank
  • Fintech

Stevie-Ann Dovico Moves From NAB To Beyond Bank

Stevie-Ann Dovico (lead image), has made the shift to customer-owned, Beyond Bank as its new chief information officer. The announcement came via Linkedin with happy to share that she is “ready to create real impact for and with our people, customers and communities” in her new role. Dovico replaces Fiona Floyd, who left the role […]

Redefining Tech Leadership: Deputy’s C-Suite Now 80% Women
  • Technology

Redefining Tech Leadership: Deputy’s C-Suite Now 80% Women

Deputy, the leading global people platform for hourly work, has announced the appointment of Sejal Patel Daswani (lead image) as its new chief people officer, resulting in a shift in the composition of its senior leadership, with women now making up 80% of the company’s C-Suite. Daswani has led people functions at every stage and […]

Acronis Names Cybersecurity Channel Veteran Kelly Johnson As General Manager For Australia & New Zealand
  • Technology

Acronis Names Cybersecurity Channel Veteran Kelly Johnson As General Manager For Australia & New Zealand

Acronis has appointed Kelly Johnson (lead image)as the new general manager for Australia and New Zealand. Johnson will lead the channel-focused business, strengthening relationships with distributors and supporting partners to meet the cybersecurity demands of modern businesses in the region. With the growing pressure on Australian businesses for cybersecurity and the drive to comply with […]

Aquent Salary Guide Reveals The Gender Pay Gap Persists In Marketing, Design & Technology Fields
  • Marketing
  • Technology

Aquent Salary Guide Reveals The Gender Pay Gap Persists In Marketing, Design & Technology Fields

Aquent has released its 2024 Australian Salary Guide for marketing, design, and technology talent. This year, it explores how marketing, design, and technology roles are expanding, deep dives into gender pay gaps, and examines the movement of salaries year-on-year—both in growth and decline. Paired with Aquent’s 2023 Talent Insights Report, the Salary Guide helps organisations […]

Tech Salaries Continue To Steady Out As Businesses Remain Cautious
  • Technology

Tech Salaries Continue To Steady Out As Businesses Remain Cautious

The hiring market is experiencing significant change, fluctuating between a frenzied candidate-short market and a more cautious employer-driven market, according to Talent’s ‘More Than Money Salary Guide 2024’. Tech and digital salaries continue to steady out but remain strong for key skillsets such as cybersecurity and AI. The report features key salaries, roles and skills […]

Surging Job Satisfaction For Australia’s Young Tech Workers Amid Labour Market Cooling
  • Technology

Surging Job Satisfaction For Australia’s Young Tech Workers Amid Labour Market Cooling

While 2021’s big workplace trend was The Great Resignation, 2024’s big trend is likely to be ‘The Big Stay’ in Australia, concludes modern HR platform HiBob in its latest research of young Australians working in the tech sector. The combination of decreasing Australian job vacancies and a remarkable increase in job satisfaction among Australia’s young tech workers in 2023 […]