Creativity, Advertising & Design: Bonzai’s Pooja Kulkarni Discusses Making Pathways For Equitable Change
As recent research detailing Australia’s gender gap brings stark realities to light, it’s evident, now more than eve...
Digital Ad Spending Nearly Tops $15B
The online ad market just keeps on growing.
Report: True Crime Podcast Ads Almost Criminally Lucrative
True Crime pods certainly more lucrative than any advice from self-confessed finance gurus.
DoubleVerify Launches Further Tools To Avoid Dodgy Online Ads
AI at fault for explosion of dodgy-looking websites according to DoubleVerify.
X Launches New Tool For Brands To List Ads Next To “Curated” Content Creator Lists
Quite what Elon considers a "premium content creator" to be remains to be seen. But we're betting it's not good.
Google Adds Conversational AI To Google Ads
While everyone frets the about AI apocalypse, Google is making the lives of performance marketing execs easier.
Unsurprisingly, Auto-Playing Ads With Sound Voted Most Annoying Form Of Digital Advertising
We had our money on incessant pop-ups. But that might be a result of our browsing habits.
Ad-Supported Streaming Sees Netflix Earnings Take Off
Netflix remains coy about the cost of an ad on the "Are you still watching screen?"
YouTube: Reports Of Slow Loading “Unrelated” To Ad Block Detection
YouTube denies doing thing that protects its business model against its business model's greatest threat.
Meta Sets Out Position On Elections & Offers Economic Prediction At Davos
Davos' theme this year is "restoring trust". Ironic given the event's level of secrecy.
Google To Make “Several Hundred” Redundancies Around The World
It's unclear at the moment whether the roles affect Australian workers but here's hoping they dodge the bullet.
Mobile Ads Cause Gamers To Switch Off
Landmark research finds that gamers want to play games, not watch ads.
OpenAI Accuses The New York Times Of “Not Telling The Full Story” Over Reproduction Of Its Articles
OpenAI goes on the offensive against the New York Times. Unconfirmed whether it wrote the statement using ChatGPT.
Andie Potter On What It Means To Be A Woman In The AdTech Industry
Despite the glasses and the surname, Andie has nothing to do with the famous Harry.
Meta Bans Political Advertisers From Using Gen AI Tools
Meta's attempt to put the election misinformation cat back in the bag is certainly admirable.
Seven Taps Databricks For AI Advertising Partnership
Amidst the glamour, gorgeous people and delectable canapes at last night's Upfronts, Seven announced some tech news.
Meta Starts Rolling Out Its Generative AI Advertising Products
Meta reckons it could save brands an entire month every year. We reckon they'll just make more bad ads.
YouTube & TikTok Talk Adtech In Sydney
Google's Mel Silva leading the adtech charm offensive in Sydney last week.